BREAKFAST

Mic dejun

INFLUENCE THIS!

Like it or not, influencers still have a big impact on how brands are trying to reach consumers. But, what do influencers want, what can they deliver to brands and what are the best practices in working with them?

Speakers:
Cristian China Birta, Managing Partner, Kooperativa 2.0
Mihaela Pantea, Content Creator @MIMI
Mihaela Sava, Content Creator @Prajiturela
Anca Mădălina, Instagram Content Creator
Edi Brandabura, Content Creator @edibrandabura

The art of NOT selling. Pitch it right!

Andrei Dunuță, Sales & Public Speaking Trainer, Fondator "Arta de a NU vinde" & SPEAKINGS

HAVE A BREAK, GRAB A COFFEE

Coffee Break

THE DIGITAL GAME

Brands, companies and organizations have embraced the opportunities offered by social media, but many struggle with the way the new digital landscape is exposing them to open criticism. Direct interaction with consumers means direct impact on the way marketing content should look like today. Find out the rules of engagement and how you must adapt to this new era.

Radu Chirilă, Specialist comunicare online, Ministerul Apărării Naționale și Roxana Davidovits, Specialist comunicare online, Ministerul Apărării Naționale
Petrea-Constantin Andrei, Social Media Manager, glo™
Cătălina Pop, Digital Manager, Orbico
Eva Coșa, Social Media Manager, Tazz by eMAG

LUNCH FOR THOUGHT

Masa de prânz

Creative Brief Work

TIME TO PLAY. IDEAS IN PRACTICE – HOW TO IMPLEMENT IN A SMART WAY AN ONLINE PROMOTIONAL CAMPAIGN?
Participants will work in teams for 60 minutes in an interactive exercise of solving a social media campaign brief. Each team will be led by one of five seasoned social media professionals. Each team will present its sollution in front of the jury, comprising marketing and communication professionals.

HAVE A BREAK, GRAB A COFFEE

MAKE YOUR CALL. JURY TIME & PROJECTS’ PRESENTATIONS

It's show and tell time! Each team will present their campaign idea, interacting with the audience, the jury, and the brand for which they worked. The jury will evaluate them based on originality, creativity, and ease of implementation, then will choose the winning team.

SOCIAL IS YOUR PLAYGROUND

Timp Liber

Dinner

La Dolce Vita PARTY powered by Siviero Maria

BREAKFAST AFTER THE BREAKFAST CLUB

Mic dejun

DEBATE: CHOOSE YOUR BATTLEGROUND

Who is the new king: Short content vs. long content?

Two teams will battle it out supporting their claim, in the formal debate format, trying to convince the audience to vote for their side.

HAVE A BREAK, GRAB A COFFEE

Pauză de cafea

CREATE OR DIE

Social media is the place where creativity rules supreme. But how do you harness the power of creativity and how do you set yourself apart in the crowded ocean of posts, videos, stories and TikToks.

Speakers:
Mihai Gongu, Executive Creative Director SEE, Cheil Worldwide
Mih Lovin, Creative Partner, Le squad
Radu Constantin, Actor, regizor și vlogger
PANEL: Emil Rengle, Influencer & Star si Alina Greavu, Creator de conținut, jurnalist și activist, Aluziva

LUNCH FOR THOUGHT

Masa de prânz

Podcast Marketing Strategy that works

George Andreescu, Podcaster, Aproximativ Discutii @Gojira

Marketing Crisis or Crisis Marketing?

Mihai Bonca, Senior Consultant, Brand Architecs

HAVE A BREAK, GRAB A COFFEE

ONLY REAL STUFF

WRAP-UP. SHARE YOUR MAIN TAKE-AWAYS

Concluzii Social Media Summer Camp

SOCIAL IS YOUR PLAYGROUND

Timp Liber

DINNER

Rebels with a Cause powered by glo

Party Like There Is No Tomorrow

ALL GOOD THINGS COME TO AN END. ‘TILL NEXT TIME! BREAKFAST & CHILL

Mic Dejun & Networking

SUMMER CAMP CHILL-OUT MOMENTS!

Toate pânzele sus!

SEE YOU NEXT YEAR?

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